Alongside this announcement, Take-Two Interactive introduced a third 2K label, 2K Play, to focus on casual games. On September 10, 2007, Take-Two Interactive announced that they had struck a partnership with Nickelodeon on publishing games based on their licenses. In June 2007 2K announced that they had closed their offices in New York City and would move to a new location on the West Coast, namely Novato, California. On January 21, 2006, a fire heavily damaged the administration and marketing portions of 2K's offices. Several of Take-Two Interactive's development studios-Visual Concepts, Kush Games, Indie Built, Venom Games, PopTop Software, and Frog City Software-became studios of 2K, and Take-Two Licensing was merged into the new label. ![]() The following day Take-Two Interactive established the 2K publishing label, consisting of the sub-labels 2K Games and 2K Sports, with the latter focusing on sports games. ![]() On January 24, 2005, Take-Two Interactive announced that it had acquired Visual Concepts, including its Kush Games subsidiary and the intellectual property of the 2K sports-game series, from Sega for US$24 million.
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